Edward Enninful reflects on Today's Society: 'A Decline in Tolerance' Compared to the Nineties.
A serendipitous meeting on the London Underground in 1988 changed forever the trajectory of a young Ghanaian arrival to Britain. Discovered for modeling, Edward Enninful was quickly drawn into the London's electric 1990s cultural landscape, moving from model to stylist and, while still a teenager, becoming the style editor of i-D magazine.
"That era was the height of the Young British Artists – Jay Jopling, Tracey Emin. I encountered Kate Moss at a casting," he states. "Then Naomi Campbell for a cover, and I knew we’d be great friends. We all mixed across disciplines. Friday became Saturday into Sunday. I yearn for that spontaneity."
If Enninful sounds wistful, he is in good company. Recently, a longing look back of the 1990s has grown intense. But in the intervening decades, Enninful believes a noticeable regression. "In my view, we’re less tolerant now than we were in the 90s," he says. "It’s not even this country – it’s worldwide."
A Cultural Backslide
This shift is difficult to overlook: the resurgence of populist movements, the backlash against social awareness, and the reinforcement of traditional beauty standards. Where once there was the optimism of the Blair era, currently a more divisive political figure appears as a possible leader. Furthermore, the Union Jack, once an badge of cultural optimism, has returned as a polarising symbol.
In Enninful's view, the antidote has long been to champion culture in all its variety. This was the driving force behind his first issue as editor of British Vogue in 2017, which served as a portrait of modern Britain, including a wide range of influential figures from art.
"People with a voice should wield it," he asserts, discussing those editorial decisions. "People often debate about immigration; I could not have had this life if Britain was not a welcoming country, if it refused my family a home and an opportunity. That’s the Britain I always loved. I trust this phase will fade."
The Younger Generation's Awareness
He finds hope in the next generation: "They’re much more aware than we were. They analyse unconscious bias – I was not even aware what that was."
Those early experiences would define a pioneering career built on fearlessness and inclusivity. Enninful set a precedent as the first male, first black man, first openly gay person, and first disabled Black gay man to take the helm at British Vogue. His tenure featured historic front pages showcasing models of colour, plus-sized women, older individuals, and people from all walks of life. Critically, sales increased.
"When you ignore large portions of the population, it’s more than that you’re excluding people – it’s a poor strategy," he states.
A New Chapter as a 'Disruptor'
He has established his new venture EE72 and its flagship publication, 72, his premier initiative since departing his previous role. He expresses a desire to continue being a "disruptor".
"I’ve always questioned the conventional wisdom. I was raised in a place where the majority was Black – the doctors, the lawyers, the leader. Then we came to England, without funds, and I became the 'other'. I was painfully reserved. My teachers said I’d never amount to anything. Me and my brothers were subject to police stops the suspicion laws … this duality gave me a unique perspective both an insider and outsider."
Defying the stereotype of fashion editors as loud and temperamental, Enninful is calm and exudes calm. His path has not been immune to hardship, including openly discussed struggles with mental health and substance use.
He has also faced serious health issues, having had multiple operations on his eyes, leading to partial sight. "I experienced such a time of fear for two years, not working, fearing I was going to lose my sight. It’s similar to PTSD; you just live in fear 24/7. I prayed, if this ever is over, I’m just going to embrace every opportunity that I was so scared to do. I’m not going to limit myself to just being an editor or a fashion person."
A Foray into Curation
This determination to be defined narrowly has propelled him beyond the industry that built his career. He is now putting together a seminal 1990s exhibition at Tate Britain, showcasing work by a host of defining artists and photographers from the era. The show, he notes, aims to evoke the decade's artistic collaboration – and give platform to those who did not receive due recognition at the time.
"Galleries often failed to promote the most relevant talents because they lacked the traditional credentials," he comments.
This project itself uses a novel approach, eschewing traditional advertising in favour of partnership-based projects. "Our approach is, what can we create collaboratively? Is it an event, a podcast? The magazine is part of a broader vision."
Looking Forward Without Fear
Now, Enninful operates as one of the world's most respected industry leaders. His path, he believes, is a proof to the power of pursuing your passions.
How would the younger Edward make of the Edward of today? He smiles. "It would be a surprise, but he’d be proud. Back then I was anti-establishment. I would not have believed institutions like Tate were within my reach."
He adds. "Gratitude is key. We lost our home, we fled our country. I almost lost my vision. So fear is not a factor. People have doubted me my entire life. But no obstacle is too great once I’ve decided to do something."